The hardest website page to create is the About Me page.
It's so hard to know what to say!
And to make it more confusing, the experts say that your About Me page isn't really about you; it's about your visitors and their problem and how you're the best person to solve it.
I asked some copywriting experts for their top tips on how to create a great About Me page.
Be sure to visit their websites for more of their copywriting goodness!
Kathy Krueger, Crafter of Words
Esther Van Cuilenborg, The Content System
Jennifer Rowe, Creative Services
"When you’re writing an “about me” page, consider what your target client needs to know about your qualifications, experience, and philosophy to convince them to hire you. If your clients are corporate employees, they’ll likely be interested in your past positions, certifications, and professional accomplishments; a client base of professional dog walkers is probably interested in a much different set of credentials."
If you're a copywriter and have your own tips for a great About Me page, would you leave a tip and a link to your website in the comments?
How does your website read?
Readability is a BIG thing when it comes to websites.
It's not necessarily an SEO ranking feature, but it is indirectly.
The longer someone spends on your page, the better your site will rank.
If someone comes to your site and sees too many words, they might bounce right back off and head somewhere else.
How do you improve the readability of your website?
Don't be afraid to use lots of paragraph breaks.
Though you should write in a conversational tone, don't write like you would in a printed book or magazine, with 3-5 sentences in one paragraph.
It's harder to read on a screen, so make it easy on your visitors and use the tips above to improve the readability of your website.
Here's an example of a blog post I formatted for a friend on her website:
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