The hardest website page to create is the About Me page.
It's so hard to know what to say!
And to make it more confusing, the experts say that your About Me page isn't really about you; it's about your visitors and their problem and how you're the best person to solve it.
I asked some copywriting experts for their top tips on how to create a great About Me page.
Be sure to visit their websites for more of their copywriting goodness!
Kathy Krueger, Crafter of Words
Esther Van Cuilenborg, The Content System
Jennifer Rowe, Creative Services
"When you’re writing an “about me” page, consider what your target client needs to know about your qualifications, experience, and philosophy to convince them to hire you. If your clients are corporate employees, they’ll likely be interested in your past positions, certifications, and professional accomplishments; a client base of professional dog walkers is probably interested in a much different set of credentials."
If you're a copywriter and have your own tips for a great About Me page, would you leave a tip and a link to your website in the comments?
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