The hardest website page to create is the About Me page.
It's so hard to know what to say!
And to make it more confusing, the experts say that your About Me page isn't really about you; it's about your visitors and their problem and how you're the best person to solve it.
I asked some copywriting experts for their top tips on how to create a great About Me page.
Be sure to visit their websites for more of their copywriting goodness!
Kathy Krueger, Crafter of Words
Esther Van Cuilenborg, The Content System
Jennifer Rowe, Creative Services
"When you’re writing an “about me” page, consider what your target client needs to know about your qualifications, experience, and philosophy to convince them to hire you. If your clients are corporate employees, they’ll likely be interested in your past positions, certifications, and professional accomplishments; a client base of professional dog walkers is probably interested in a much different set of credentials."
If you're a copywriter and have your own tips for a great About Me page, would you leave a tip and a link to your website in the comments?
How does your website read?
Readability is a BIG thing when it comes to websites.
It's not necessarily an SEO ranking feature, but it is indirectly.
The longer someone spends on your page, the better your site will rank.
If someone comes to your site and sees too many words, they might bounce right back off and head somewhere else.
How do you improve the readability of your website?
Don't be afraid to use lots of paragraph breaks.
Though you should write in a conversational tone, don't write like you would in a printed book or magazine, with 3-5 sentences in one paragraph.
It's harder to read on a screen, so make it easy on your visitors and use the tips above to improve the readability of your website.
Here's an example of a blog post I formatted for a friend on her website:
Do you have a website for your business that you love?
If not, let me help you! Schedule a free call today!
Are you wondering how you can find customers online?
Do you have a new business and you need more customers to make ends meet?
Have you tried posting on social media, but you still don’t get as many customers as you’d like?
Here are two things you need to do to find customers online.
You find customers online the same way you find customers in real life: through marketing and building relationships.
By marketing, I mean letting people know that you are in business and have a product or service that could benefit your ideal customers.
By relationships, I mean you have built the know, like, and trust factor with people, whether that’s online or in real life.
Let’s dig a little deeper into each of these ideas.
Take a look at five Weebly website examples
As a freelance website designer, I've chosen Weebly as my platform of choice.
Weebly is easy-to-use with its drag-and-drop builder, but the main reason I use it is because it allows me to create beautiful websites that are mobile-friendly.
Here a five examples of websites I've created in Weebly for solopreneurs and small business owners like you.
Website for a Grief Coach
It is essential that every business, no matter how small, has a website, but a poorly designed website can do more harm than good. There’s a lot that goes into creating a great website, but I’ve limited myself here to the top 3 things that your website needs to make it stand out from your competitors.
Every business, no matter how small, should have a mobile-responsive website.
Have you ever walked down a New York City street and seen the number of people using their phone while walking? (Don't do it. It's a good way to get run over.)
Or how about the last time you went to Starbucks? Did you notice how many people were looking at their phones as they drank their Cocoa Cloud Macchiato?
The truth is....people use their phones a lot and one of the things those people are doing are looking at websites. These potential customers are asking questions like:
If you have a business, then you solve people's problems one way or another. And when people are searching for an answer to their problem, you don't want to lead them to a website that looks terrible on a phone, because if you do, they'll leave.
Here are three reasons why your small business needs to have a mobile-responsive website:
What has God gifted you to do? It probably isn’t to build websites. So what is your gift? Leave me a comment and tell me. Seriously. I want to know.
I believe God has gifted me with the passion, skill, and desire to create websites. I love to create them! It gets all my creative juices flowing.
Yet assuming that God has gifted you differently than me and that you’ve most likely created a business around your gift, you’re probably here because you know you need a website to share your gift with the world.
May I please help you? I’d love to combine our gifts in a way that helps you share your gift.
Hear me on this...You do not need to learn to create a website.
There are better uses of your time.
Yet your business does need a website.
Let me help. I promise to make it easy for you.
Let’s schedule a call this week to discuss your business and figure out the best way for you to share your gift with the world.
And don't forget to share your gift in the comments!
Title Tags are the MOST important SEO feature on your site!
Weebly has done a great job of making it easy for small business owners to create an SEO friendly website that Google will love. You just need to know what information goes where. This guide will show you exactly how to set up one important part of that: how to update the Title Tag in Weebly.
The Title Tag is one of the meta tags. It is the text that shows up on the Google search page in blue (though since I've clicked on my link before, it's showing up as purple). Mine currently says Ready Set Go Website Design.
That's not ideal though.
It's better to have keywords in your Title Tag, for every page on your website.
It doesn't help me to have the name of my business as my Title Tag unless someone is specifically searching for my business. What's better is to have keywords in that Title Tag.
Weebly makes it very easy to update your Title Tag. But first, a few things to know about Google.
I've just finished the websites for a married couple. Glenda Robinson is one of my good friends from church (she's an amazing organist), plus she is on my doTERRA team. Her husband, David Robinson, has an AMAZING voice. You can listen to samples from his CD on his new website. Check them both out!
My business was just featured on One-Click Lindsey's as one of her 40 Great Small Business Resources! What an honor!
Read the article here:
Ready Set Go Website Design