Title Tags are the MOST important SEO feature on your site!
Weebly has done a great job of making it easy for small business owners to create an SEO friendly website that Google will love. You just need to know what information goes where. That's what this guide will show you.
The Title Tag is the text that shows up on the Google search page in blue (though since I've clicked on my link before, it's showing up as purple). Mine currently says Ready Set Go Website Design.
That's not ideal though.
It's better to have keywords in your Title Tag, for every page on your website.
It doesn't help me to have the name of my business as my Title Tag unless someone is specifically searching for my business. What's better is to have keywords in that Title Tag.
Weebly makes it very easy to update your Title Tag. But first, a few things to know about Google.
How Google Displays Title Tags
Google has changed their algorithm (again). Now, Title Tags are measured in pixels.
A Title Tag must be 600 pixels wide if you want the entire tag to show up on the Google search screen.
If it is more than 600 pixels wide, they'll put ... at the end of your tag and visitors won't like it.
I found a great tool to check to see how long your Title Tag should be.
On this page, you can test out your Title Tag (plus the meta description; more about that on another post, but for now, just make the description descriptive of your page, using keywords).
You can see in the example above that their Title Tag is too long. It has the ... at the end.
Your Title Tag Needs Keywords to Be SEO Friendly
Don't make the name of your business the Title Tag for your Home page.
You want your Title Tag to include the keywords you are using to direct traffic to your site.
Because my website originally had Ready Set Go Website Design as the Title Tag, I need to change that. Here's how.
First, I want to think about my keywords. Since my business is creating websites for small businesses, entrepreneurs, and bloggers, those are my keywords.
Now, let's test the width of my new Title Tag in the Preview tool.
Notice that my entire Title Tag shows up on the Google snippet and it contains my keywords "website design for small businesses" plus "entrepreneurs" and "bloggers."
How to Update Your Title Tag in Weebly
Weebly makes it easy to update your Title Tag.
First, log into Weebly and select Edit Site.
Then click on Pages.
A list with all of your pages will be displayed in the left sidebar.
Select your Home page. The following area will appear:
The PAGE NAME is what will show up in your menu navigation. Leave that as Home for your home page. That doesn't matter for SEO.
Click on SEO Settings to edit the Title Tag in Weebly.
You can see that my PAGE TITLE is still set to my business name and doesn't contain any keywords.
Now I'll change that to my new phrase that contains my keywords.
Now click Publish to publish your website, then open it.
When you hover over the title in the browser tab, you should see your full Title Tag appear, as mine does below.
That's it! That's all it takes to make your Title Tag in Weebly SEO friendly!
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Ready Set Go Website Design