How does your website read?
Readability is a BIG thing when it comes to websites.
It's not necessarily an SEO ranking feature, but it is indirectly.
The longer someone spends on your page, the better your site will rank.
If someone comes to your site and sees too many words, they might bounce right back off and head somewhere else.
How do you improve the readability of your website?
Don't be afraid to use lots of paragraph breaks.
Though you should write in a conversational tone, don't write like you would in a printed book or magazine, with 3-5 sentences in one paragraph.
It's harder to read on a screen, so make it easy on your visitors and use the tips above to improve the readability of your website.
Here's an example of a blog post I formatted for a friend on her website:
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